Barking Good Cov Ntsiab Lus Hom Lag Luam by Squared

Barking Good Cov Ntsiab Lus Hom Lag Luam by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

HlauKev Tshaj Tawm· 2024

Barking Good Cov Ntsiab Lus Hom Lag Luam

by Squared

Client: Squared

A' Design Award Hlau Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Cov Ntsiab Lus Hom Lag Luam

Kev saib xyuas tsiaj tau los txog lub sijhawm tshiab. Cov phoojywg me me uas muaj plaub tam sim no raug saib raws li cov tswvcuab sib npaug hauv tsev neeg thiab nyiam tau txais kev saib xyuas ntau zuj zus. Rau lub chaw txiav plaub tu tsiaj uas muab kev zov xyuas kim heev thiab kev kho mob zoo tshaj plaws rau dev, ntau yam ntawm cov ntsiab lus hom lag luam tau tsim los tsim ib qho kev sib txuas lus pom tshiab tag nrho los pab qhia zaj dab neeg tshiab ntawd. Dev muaj lawv tus yam ntxwv, style, thiab tus kheej thiab raug qhia raws li cov neeg tseem ceeb uas tsim nyog tau txais kev zov xyuas dev uas zoo tshaj plaws.

The Recognition

About the A' Design Award Hlau

Barking Good Cov Ntsiab Lus Hom Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Barking Good Cov Ntsiab Lus Hom Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Barking Good Cov Ntsiab Lus Hom Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED