Oat Milk Kev Ua Hnab Kaws Kua Haus by Wallrus Design Studio

Oat Milk Kev Ua Hnab Kaws Kua Haus by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2023

Oat Milk Kev Ua Hnab Kaws Kua Haus

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Oat Milk Kev Ua Hnab Kaws Kua Haus

Oat Milk yog kev tsim hnab kaws rau ib qho kua mis muaj lub hauv paus los ntawm nroj tsuag, ua los ntawm oats. Lub hnab yog ib lub thawv aseptic carton uas ntev 85 mm, tob 85 mm, thiab siab 230 mm, thiab cov duab kos siv txoj kev luam flexographic. Cov duab kos ntawm cov hluas uas muaj kev nyob txawv txawv tshwm sim rau ntawm lub hnab kaws los qhia tias qhov kua haus no yog qhov tshiab thiab muaj zaub mov txaus. Cov kev coj noj coj ua zoo txhua hnub tau muab qhia rau hauv cov duab kos ib txwm me me. Kev tsim khoom no muaj lub hom phiaj kom sawv tawm ntawm lub txee khaw thiab caw cov neeg yuav khoom uas tsis tau paub qab zib ntawm oat milk kom sim haus.

The Recognition

About the A' Design Award Tooj

Oat Milk Kev Ua Hnab Kaws Kua Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Oat Milk Kev Ua Hnab Kaws Kua Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Oat Milk Kev Ua Hnab Kaws Kua Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio