Qhov qauv tsim Zao from Xinghua Village Kev Ntim Cawv los ntawm Chunyang Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.
NyiajNtim Khoom· 2023
Zao from Xinghua Village Kev Ntim Cawv
los ntawm Chunyang Wang
Tus Neeg Siv: Qiangyuanzao
Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #151010Qhov Tsim
Txog Zao from Xinghua Village Kev Ntim Cawv
Zao los ntawm Lub Zos Xinghua yog ib qho kev tsim ntim khoom rau cawv Suav. Daim duab kos uas yog tus qauv tseem ceeb qhia txog txheej txheem cog nplej thiab muab nws ua cawv. Tus ntawv Suav ntawm lub npe ntawm cov khoom no muab sib xyaw nrog cov tsiaj ntawv Gothic ntawm cov neeg Europe. Cov kab nyias nyias thiab cov qauv zam txuas kev lig kev cai nrog kev tsim niaj hnub no. Daim ntawv lo siv txheej txheem nias nyiaj nrog cov kab nyias, thiab lub thawv siv cov kab tsaus UV uas tuaj yeem hnov thaum kov. Lub raj mis pom kev qhia tau lub xim ntshiab ntawm cov cawv. Qhov kev tsim no muaj lub hom phiaj los nthuav qhia cawv Suav rau cov tub ntxhais hluas thiab rau cov neeg ntawm ntau haiv neeg sib txawv.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Zao from Xinghua Village Kev Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zao from Xinghua Village Kev Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zao from Xinghua Village Kev Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Cov Ntsiab Lus
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Thev Naus Laus Zis Tsim Khoom
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Kev Sib Tw Tsim Qauv
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Kev Tshawb Fawb
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Kev Txhawb Siab
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Lub Sij Hawm Ua Hauj Lwm
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Txheej Txheem Ua Hauj Lwm
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Cov Tswv Cuab Pab
- Chunyang Wang
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.