Waggner Coffee Kev Txhab Kas Fes by Wallrus Design Studio

Waggner Coffee Kev Txhab Kas Fes by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2023

Waggner Coffee Kev Txhab Kas Fes

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Kev Txhab Kas Fes

Waggner Coffee yog ib qho tsim qauv rau kev khoos ntawv rau lub npe kas fes German. Lub hnab muaj duab qhia ua qauv qub German qhov rai ntoo, kos ua kab ncaj, thiab lub cim ntawm lub npe muab tso rau nruab nrab. Lub cim qhia ib tug muas lwj zaum hauv nws lub tsev thiab haus kas fes, muaj qhov pom kev tuab nyob tom qab nws, uas piav txog cov neeg uas tsis tsaug zog thaum hmo ntuj thiab haus kas fes. Tus qauv no luam siv txheej txheem rotogravure rau ib lub hnab kas fes muaj kim hlau (metalized) uas ntev 100 dhau 70 dhau 280 millimeters. Lub hom phiaj yog kom lub npe yooj yim pom thiab nco tau nyob rau ntawm cov txee khw muaj khoom coob coob.

The Recognition

About the A' Design Award Hlau

Waggner Coffee Kev Txhab Kas Fes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Waggner Coffee Kev Txhab Kas Fes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Waggner Coffee Kev Txhab Kas Fes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio