Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam by Named Co. Creative Agency

Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2023

Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam

by Named Co. Creative Agency

Client: Sogno

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

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Colors

The Design

About Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam

Sogno Jewelry Design yog ib qho kev tsim npe thiab cim lag luam uas tsim los rau ib lub npe khoom zujzus. Lub cim (logo) tau tsim los ntawm cov duab nroj tsuag, muaj kab nkhaus zoo li tus ntsis nroj thiab cov ntsiab lus me me coj los ntawm cov nplooj ntoo ntxiv rau hom ntawv serif. Tsob ntoo fig yog lub ntsiab tseem ceeb uas siv los ua qauv. Lub voj voog yog qhov tseem ceeb tshaj plaws, uas qhia txog lub nplhaib thiab kev sib cog lus ntawm ob tug neeg. Qhov kev tsim cim no raug siv rau hauv cov duab kos, cov xim, cov cim qhia chaw, cov hnab khw, kev tsim khoom hauv khw thiab cov ntawv txiav txim khoom. Lub thawv nplhaib voj voog qhib zoo li ib pob paj tabtom qhib, thiab muaj tsib caug (50) daim qauv sim tau tsim los sim ua ntej.

The Recognition

About the A' Design Award Tooj

Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sogno Jewelry Design Kev Tsim Npe thiab Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release