Odaya Home Ntim los ntawm Elena Gamalova

Qhov qauv tsim Odaya Home Ntim los ntawm Elena Gamalova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Odaya Home Ntim

los ntawm Elena Gamalova

Tus Neeg Siv: ODAYA Home

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,917

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #151176

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Odaya Home Ntim

Odaya Lub Tsev ntim khoom xav tau los cuam tshuam cov khoom siv tes ua khoom siv tes ua siv thiab lub cim tus nqi ntawm cov khoom siv. Daim duab ntawm ib tug peacock, lub hauv paus tseem ceeb hauv Odaya Home's first Care and Love Collection, yog ib txwm saib xyuas ntawm lub tsev. Lub ntim tsim tsim cov duab peacock rau hauv lub vev xaib zoo ntawm cov plaub, reminiscing lace-ua nws tus kheej. Zaj dab neeg ntawm cov khoom lag luam tau qhia nyob rau sab hauv ntawm lub hau ntawm lub thawv khoom plig, thaum cov ntaub so ntswg muag muag nrog cov lus hais tias "Koj nyob thiab qhov no yog tsev, Odaya Tsev" muab kev sib tw qhwv rau cov paj rwb zoo sateen ntaub hauv.

Qhov Lees Paub

Txog A' Design Award Hlau

Odaya Home Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Odaya Home Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Odaya Home Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Qhov Loj & Ntim: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Cov Ntsiab Lus: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Thev Naus Laus Zis Tsim Khoom: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Kev Sib Tw Tsim Qauv: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Kev Tshawb Fawb: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Kev Txhawb Siab: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Txheej Txheem Ua Hauj Lwm: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Cov Patent: Copyrights belong to Elena Gamalova, 2023.
Kev Qhuas Duab: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home