Siviano Italian Wine by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2023

Siviano Italian Wine

by Valerii Sumilov

Client: Shumi Love Design

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Siviano Italian Wine

Txoj haujlwm no tau tshoov siab los ntawm Ltalis thiab txhua yam hais txog Ltalis: nws cov pob masquerade, nws tsis paub, nws cov zej zog zais cia, nws pawg neeg thiab nws cov kab lis kev cai nplua nuj. Tus tsim tau nrhiav kev xav txog mysticism, paub tsis meej, thiab kev ntshaw dawb ceev. Los ntawm kev yuav cov cawv txiv hmab no, cov neeg siv khoom yuav daim pib nkag mus rau lub zej zog muaj cai, mus rau qhov kev txiav txim tsis pub leej twg paub, qhov nkag mus uas tsuas yog rau ob peb xaiv xwb. Daim ntawv lo yog ua nyob rau hauv ib tug thawj complex duab. Lub suab yog hloov mus rau sab xis kom nyiam ntau xim nrog nws asymmetry. Qhov no muab ntau aesthetics thiab mystique rau tag nrho cov tswv yim tsim.

The Recognition

About the A' Design Award Tooj

Siviano Italian Wine yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Siviano Italian Wine xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Siviano Italian Wine ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging: Label: 86 mm X 145 mm. Paper: Vergé White
Tags: italian, wine, siviano
Production Technology: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov