Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav by Mohsen Koofiani

Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav

by Mohsen Koofiani

Client: Natura

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav

Tus qauv tsim no tau txais txiaj ntsim los ntawm kev sib txuas ntawm cov duab puab kos duab, txiv hmab txiv ntoo, thiab tsiaj txhu, txawm hais tias yuav tsum tau sau tseg tias muaj kev hloov pauv me me hauv kev kos duab. Cov duab tau sim tsim kom muaj kev sib txuas meej ntawm tsiaj txhu, txiv hmab txiv ntoo, thiab kab lis kev cai. Tab sis vim tias lub ntsiab lus tseem ceeb ntawm tus qauv tsim yog khaws cia lub ecosystem, ntxiv rau cov tsiaj noj nroj, qee qhov chaw tsiaj qus (tsiaj tua tsiaj) tau siv los ua cim ntawm lub hwj chim. Hauv cov ntim khoom no, cov xim yooj yim thiab muaj zog tau siv los nyiam kom muaj kev xav ntau dua, thiab cov ntim khoom uas lwj tau yog siv los tiv thaiv ib puag ncig.

The Recognition

About the A' Design Award Tooj

Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Natura Dried Fruits Txiv Hmab Txiv Ntoo Qhuav ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi