Hernuta Day Ntim Txiv Ntoo Qhuav by Mohsen Koofiani

Hernuta Day Ntim Txiv Ntoo Qhuav by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

Hernuta Day Ntim Txiv Ntoo Qhuav

by Mohsen Koofiani

Client: Hernuta Day

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Hernuta Day Ntim Txiv Ntoo Qhuav

Hauv cov ntim khoom uas tsim, tus cwj pwm Mr. Hernuta yog ib qho ntawm cov yam ntxwv tshwj xeeb ntawm cov ntim khoom no, uas yog tus cwj pwm nyiam taug txuj kev nyuaj hauv lub ntiaj teb ntawm txiv ntoo. Lwm yam ntxwv ntawm tus qauv tsim suav nrog kev yooj yim ntawm tus qauv tsim ntim khoom (tom qab dawb nrog duab tiag tiag ntawm cov khoom siv duab dub thiab dawb ua kev xav). Txhua pob ntim qhia ib zaj dab neeg ntawm kev taug txuj kev nyuaj thiab nyob rau tib lub sijhawm, koj pom cov ntim khoom muaj zog thiab tshwj xeeb.

The Recognition

About the A' Design Award Tooj

Hernuta Day Ntim Txiv Ntoo Qhuav yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hernuta Day Ntim Txiv Ntoo Qhuav xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hernuta Day Ntim Txiv Ntoo Qhuav ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani