Zongchuan 1929 Ntim Khoom Noj los ntawm Wei Jiang

Qhov qauv tsim Zongchuan 1929 Ntim Khoom Noj los ntawm Wei Jiang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Zongchuan 1929 Ntim Khoom Noj

los ntawm Wei Jiang

Tus Neeg Siv: Xi'an Yiwen Brand Design Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

35,827

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152257

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zongchuan 1929 Ntim Khoom Noj

Zongchuan 1929 kuj ua ib qho koov hmoov tshwj xeeb rau tus neeg tau txais. Raws li ib qho khoom plig rau Dragon Boat Festival, nws ua lub luag haujlwm tseem ceeb hauv kev sib txuas kev xav ntawm tib neeg. Tus cwj pwm thiab kev coj noj coj ua uas nws nthuav qhia qhia txog tus cwj pwm thiab kev coj ua ntawm tus neeg muab khoom plig. Zongchuan 1929 raug tsim los muab kev nkag siab ntawm kev nyob nrov nrov ntawm Chang'an txoj kev thiab kev sov siab ntawm nws cov neeg. Cov txheej txheem qhib lub thawv tshwj xeeb thiab cov txheej txheem luam ntawv, nrog rau kev siv cov ntawv ruaj khov, kuj qhia txog lub luag haujlwm hauv zej zog ntawm lub hom phiaj raws li ib lub hom lag luam Suav uas muaj keeb kwm ntev.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Zongchuan 1929 Ntim Khoom Noj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zongchuan 1929 Ntim Khoom Noj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zongchuan 1929 Ntim Khoom Noj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Qhov Loj & Ntim: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Cov Ntsiab Lus: Festival, Colorful, Elegancel, Historical
Thev Naus Laus Zis Tsim Khoom: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Kev Sib Tw Tsim Qauv: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Kev Tshawb Fawb: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Kev Txhawb Siab: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 8, 2022 in China and finished in May 20, 2022.
Txheej Txheem Ua Hauj Lwm: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Cov Tswv Cuab Pab: Wei Jiang
Kev Qhuas Duab: Xi'an Yiwen Brand Design Co., Ltd