Shede Spirit Oriental Wisdom Kev Ntim Cawv los ntawm Songbai Wang, Yao Wu and Xuan’ang Pu

Qhov qauv tsim Shede Spirit Oriental Wisdom Kev Ntim Cawv los ntawm Songbai Wang, Yao Wu and Xuan’ang Pu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Shede Spirit Oriental Wisdom Kev Ntim Cawv

los ntawm Songbai Wang, Yao Wu and Xuan’ang Pu

Tus Neeg Siv: Shede Spirits Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

44,351

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152685

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shede Spirit Oriental Wisdom Kev Ntim Cawv

Shede Spirit Oriental Wisdom yog ib lub thawv khoom plig uas tsim rau ib yam cawv Suav. Qhov kev tsim no txuas lub npe lag luam nrog Weiqi, uas yog qhov kev ua si txawb pob zeb uas kuj hu ua Go. Cov raj cawv raug tsim kom zoo li cov pob zeb Weiqi dub thiab dawb, thiab cov duab kheej kheej ntawd tuav tau yooj yim. Thaum qhib lub thawv yuav pom ib qho kev sib tw Weiqi keeb kwm uas muab ua duab qhia tawm. Muaj cov tais rau pob zeb Weiqi thiab ib daim txiag Weiqi nyob rau hauv, yog li thiaj ua si tau thaum haus cawv ua ke. Lub thawv yog ua los ntawm ntawv kraft corrugated board kom txo tau cov khoom siv pov tseg.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Shede Spirit Oriental Wisdom Kev Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Shede Spirit Oriental Wisdom Kev Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shede Spirit Oriental Wisdom Kev Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Qhov Loj & Ntim: 312mm*312mm*142mm
Cov Ntsiab Lus: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Thev Naus Laus Zis Tsim Khoom: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Kev Sib Tw Tsim Qauv: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Kev Tshawb Fawb: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Kev Txhawb Siab: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Lub Sij Hawm Ua Hauj Lwm: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Txheej Txheem Ua Hauj Lwm: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Cov Tswv Cuab Pab: Songbai Wang,
Yao Wu,
Xuan’ang Pu