Love Hanshui Lub Ntim Dej Haus los ntawm Yanhui Zhang

Qhov qauv tsim Love Hanshui Lub Ntim Dej Haus los ntawm Yanhui Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Love Hanshui Lub Ntim Dej Haus

los ntawm Yanhui Zhang

Tus Neeg Siv: Wuhan Pufine Creative Technology Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

36,522

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152699

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Love Hanshui Lub Ntim Dej Haus

Love Hanshui yog ib pawg ntim khoom ua kev nco txog rau cov dej haus uas tau ntxuav huv lawm, tsim los ua kev nco txog thaum lub nroog Wuhan raug xaiv los ua ib lub Nroog Wetland Thoob Ntiaj Teb. Plaub tus tsiaj ib txwm nyob hauv thaj chaw ntawd, uas yog tus finless porpoise, tus os taub hau xiav, tus noog black stork thiab tus mos lwj elk, sawv cev rau plaub lub caij nyoog hauv ib xyoos. Kev kos duab ntawm cov xim ink raws li Suav txoj kev qub coj cov tsiaj los sib txuas nrog cov toj roob hauv pes wetland hauv zos. Daim ntawv lo lub raj mis dawb yog tsim los ntawm txheej txheem heat shrink thiab kev luam ntawv xim spot colour. Txhua lub raj mis dav 60 millimeters thiab siab 220 millimeters. Ib tug code nyob rau daim ntawv lo qhib tau ib qho kev saib peb-dimensional.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Love Hanshui Lub Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Love Hanshui Lub Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Love Hanshui Lub Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Qhov Loj & Ntim: Bottle diameter 60mm, height 220mm
Cov Ntsiab Lus: bottle label
Thev Naus Laus Zis Tsim Khoom: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Kev Sib Tw Tsim Qauv: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Kev Tshawb Fawb: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Kev Txhawb Siab: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Lub Sij Hawm Ua Hauj Lwm: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Txheej Txheem Ua Hauj Lwm: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Cov Tswv Cuab Pab: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang