Pazhu Winery Cev Ntim Cawv Txiv Hmab los ntawm Yanhui Zhang

Qhov qauv tsim Pazhu Winery Cev Ntim Cawv Txiv Hmab los ntawm Yanhui Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Pazhu Winery Cev Ntim Cawv Txiv Hmab

los ntawm Yanhui Zhang

Tus Neeg Siv: Wuhan PUFINE Creative Technology Co., Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,489

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152702

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pazhu Winery Cev Ntim Cawv Txiv Hmab

Pazhu Winery yog ib qho tsim khoom cev ntim rau cawv txiv hmab uas tsim tawm hauv Tibet. Lub thawv sab nraud raws li tus qauv tsim tsev vaj tse ntawm Potala Palace, thiab siv xim liab av thiab xim daj pob zeb ua cov xim tseem ceeb. Daim ntawv PET yog ua nrog txoj kev luam ntawv ultraviolet muaj cuaj xim. Cov qauv duab kos zoo siab foom koob hmoov, chij thov Vajtswv, hmab txiv hmab, thiab cov tsiaj hauv thaj chaw ntawd raug kos raws li tus qauv thaj tsam ntawd. Tus lej 3716 taw qhia txog qib siab ntawm lub chaw ua cawv. Thaum qhib lub thawv ntawm sab saud, tus duab ntawm cov roob nyob ib puag ncig tshwm sim tuaj. Lub thawv khoom plig ntsuas 112 ntawm 112 ntawm 380 millimeters.

Qhov Lees Paub

Txog A' Design Award Hlau

Pazhu Winery Cev Ntim Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Pazhu Winery Cev Ntim Cawv Txiv Hmab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Pazhu Winery Cev Ntim Cawv Txiv Hmab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Qhov Loj & Ntim: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Cov Ntsiab Lus: Tibet, extremely high altitude, national features, Pazhu Winery
Thev Naus Laus Zis Tsim Khoom: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Kev Sib Tw Tsim Qauv: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Kev Tshawb Fawb: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Kev Txhawb Siab: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Lub Sij Hawm Ua Hauj Lwm: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Txheej Txheem Ua Hauj Lwm: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Cov Tswv Cuab Pab: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang