Smoothies Kev Tsim Npe Lag Luam Khoom Noj by Andromachi Kakava

Smoothies Kev Tsim Npe Lag Luam Khoom Noj by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Smoothies Kev Tsim Npe Lag Luam Khoom Noj

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Smoothies Kev Tsim Npe Lag Luam Khoom Noj

Hauv lub ntiaj teb uas khiav mus tsis tu ncua thiab lub sijhawm txhawj xeeb, Jean Paul Lab smoothies teb los ntawm kev caij tsheb kauj vab hauv rau pob uas puv nrog kev lom zem thiab cov qab ntxiag zoo heev. Cov neeg caij tsheb kauj vab dhau los ua cim txog kev ywj pheej. Nyob rau txhua lub caij nyoog lawv txav mus los tsis raws li txoj kev niaj hnub ua siab loj, nrhiav cov txoj kev uas ua rau lawv lub neej puv nrog kev txaus siab, ib yam li cov qab ntxiag uas muab zais rau hauv cov smoothies. Yog lub sijhawm cia li tso thiab taug kev mus rau lub ntiaj teb khawv koob ntawm cov qab ntxiag ntawm Jean Paul Lab raws li txoj kev ntawm kev txaus siab.

The Recognition

About the A' Design Award Hlau

Smoothies Kev Tsim Npe Lag Luam Khoom Noj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Smoothies Kev Tsim Npe Lag Luam Khoom Noj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Smoothies Kev Tsim Npe Lag Luam Khoom Noj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis