Xijiu Liquor Ntim Dej Cawv by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Xijiu Liquor Ntim Dej Cawv

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Ntim Dej Cawv

Lub fwj uas tsim zoo nkauj heev, dai kom zoo nrog Suav tus cim 'Xi' los ntawm plaub sab, qhia txog kev zoo siab thiab kev xyiv fab. Nws cov xim liab Suav ci ntsa iab ua rau nws haum rau tej koob tsheej. Lub hau puag ncig thiab lub cev duab plaub sib xyaw ua ke qhia txog Suav lub tswv yim thaum ub. Thaum muab ua ke, cov fwj no tsim lub cim ntawm ob npaug kev zoo siab, uas sawv cev rau kev tshoob kos ib txwm muaj. Qhov tsim no tsis tsuas yog hwm cov cuab yeej cuab tam kab lis kev cai xwb tab sis kuj txhim kho cov neeg siv kev paub dhau los, muab ib qho qauv tsim kom yooj yim siv tshwj xeeb rau kev tuav yooj yim.

The Recognition

About the A' Design Award Hlau

Xijiu Liquor Ntim Dej Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Xijiu Liquor Ntim Dej Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Xijiu Liquor Ntim Dej Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8