Forty-Nine Union Liquor Ntim Dej Cawv by Yamin Zhu

Forty-Nine Union Liquor Ntim Dej Cawv by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2024

Forty-Nine Union Liquor Ntim Dej Cawv

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Kub Winner in Ntim Khoom Category

157,441

Verified Award Winner

Verify Award Status for #152984

View at A' Design Award Press Release Award Badge

Colors

The Design

About Forty-Nine Union Liquor Ntim Dej Cawv

Qhov kev sib sau no muaj lub lauj kaub porcelain dawb, los ntawm lub nroog hauv teb chaws Tuam Tshoj, qhov chaw yug uas muaj koob meej ntawm kev ua hauj lwm porcelain. Nrog rau daim cais uas dai kom zoo nkauj nrog tus qauv los ntawm Shang Dynasty uas muaj koob meej, nrog plaub lub khob me thiab lub thawv txhuam uas ua los ntawm xiav thiab dawb underglaze porcelain. Lawv tau nthuav tawm zoo nkauj hauv lub thawv ntoo dav. Txhua yam khoom ua ib qho sawv cev tseem ceeb ntawm Suav kab lis kev cai, suav nrog cov qauv ntev ntawm kev tshawb nrhiav, kev muaj zog thiab kev khaws cia ntawm cuab yeej cuab tam txuj ci.

The Recognition

About the A' Design Award Kub

Forty-Nine Union Liquor Ntim Dej Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Forty-Nine Union Liquor Ntim Dej Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Forty-Nine Union Liquor Ntim Dej Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensions & Packaging: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Design Challenge: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Research: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiration: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Project Duration: The project started in April 2023 in Shanxi, China and finished in May 2023.
Operation Flow: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patents: 202330374354.2
202330374352.3
202330374350.4
202330374346.8