Blink App Phiaj Xwm Duab by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.
HlauKev Tshaj Tawm· 2024
Blink App Phiaj Xwm Duab
Client: andavis GmbH
A' Design Award Hlau Winner in Kev Tshaj Tawm Category
Verified Award Winner
Verify Award Status for #152995The Design
About Blink App Phiaj Xwm Duab
Ua tsaug rau Blink App uas muaj tswvyim tshiab, cov neeg ntxhua tsev muaj lawv cov txheej txheem nyob hauv kev tswj thiab tag nrho nyob rau hauv lub sijhawm tiag tiag. Hauv phiaj xwm duab no, qhov kev txhawb zog no tau qhia meej heev los ntawm kev hloov cov neeg siv mus ua superheroes lossis cov mlom ua si, uas nruab nrog cov cuab yeej ntxhua tshwj xeeb. Cov lus qhia uas tau txais kev tshoov siab los ntawm meme "Lub sijhawm ntawd thaum..." ntxiv qhov kev lom zem rau cov duab. Qhov kev pom kev ua siab loj no tsim ib qho kev sib txawv uas pom tseeb hauv kev lag luam ntxhua uas lwm yam nyob ntsiag to, ntes tau kev mloog rau cov khoom.
The Recognition
About the A' Design Award Hlau
Blink App Phiaj Xwm Duab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Blink App Phiaj Xwm Duab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Blink App Phiaj Xwm Duab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
- Dimensions & Packaging
- Striking image campaign in the relevant trade publications of the cleaning industry.
- Tags
- Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
- Production Technology
- The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
- Design Challenge
- Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
- Research
- Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging - Inspiration
- Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
- Project Duration
- The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays. - Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer
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