Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic by Creative Department

Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic by Creative Department is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

A' Design Award Nyiaj Winner in Ntim Khoom Category

33,192

Verified Award Winner

Verify Award Status for #152997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic

Slimram yog lub thawv ntim rau cov tshuaj probiotic uas siv los pab kom poj niam lub duav yuag. Lub thawv tus qauv ua raws li tus kab nkhaus ntawm poj niam lub duav, yog li qhov khoom siv qhov ua tau raug qhia tawm ncaj qha. Cov paj ntaub sib txawv nyob rau saum lub thawv piv txog kev hloov pauv hauv tib neeg cov microbiome. Xim xiav ntawm lub npe khoom lag luam muab sib xyaw nrog cov xim ci ntsa iab thib ob. Lub thawv ua los ntawm PET uas rov siv dua tau thiab ntsuas tau 80 x 39 x 160 millimeters. Muaj kev siv laser hot stamping thiab kev nias duab tawv (embossing) rau saum lub thawv. Qhov kev tsim no lub hom phiaj yog ua kom cov khoom no txawv ntawm cov thawv probiotic ib txwm muaj.

The Recognition

About the A' Design Award Nyiaj

Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Life-Space Slimram Lub Thawv Ntim Tshuaj Probiotic yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen