Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li by Gong Cha CA Franchise Llc

Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li by Gong Cha CA Franchise Llc is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Vev Xaib thiab Kev Tsim Vev Xaib Competition Category.

NyiajVev Xaib· 2024

Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li

by Gong Cha CA Franchise Llc

Client: Gong cha CA Franchise

A' Design Award Nyiaj Winner in Vev Xaib Category

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Verified Award Winner

Verify Award Status for #153089

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li

Lub vev xaib hloov tau raws li ntawm Gong Cha yog ib qho platform digital niaj hnub nimno thiab tshiab uas tsim los qhia kom zoo txog lub tuam txhab zaj dab neeg, qhov tseem ceeb, thiab cov kev pab cuam ntawm Gong Cha, ib lub tuam txhab dej haus uas muaj npe nrov heev. Qhov project no tsom xam heev rau kev koom nrog thiab kev nkag tau yooj yim, xyuas kom lub vev xaib nkag tau yooj yim rau txhua tus neeg siv, suav nrog cov neeg uas muaj kev xiam oob qhab lossis tsis pom kev zoo. Gong Cha lub hom phiaj yog los txhawb txoj kev koom nrog rau txhua tus thiab muab lub sij hawm sib npaug rau txhua tus neeg tuaj saib.

The Recognition

About the A' Design Award Nyiaj

Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Brewing Happiness Lub Vev Xaib Hloov Tau Raws Li yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
Dimensions & Packaging: Website Technical Specifications
Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Mobile Device Compatibility: Adaptive design supports all major browsers on iOS and Android systems.
Layout: Utilize Responsive Web Design to ensure the website provides a good user experience across different screen sizes and resolutions, including mobile, tablet, and desktop.
Breakpoints: Design for common breakpoints to accommodate different devices (e.g., 320px, 480px, 768px, 1024px, 1280px)

Website Technical Specifications
WCAG Compliance: Follow the Web Content Accessibility Guidelines 2.1 at least to the AA level.
Keyboard Navigation: Support complete keyboard navigation for users with visual impairments.
Screen Reader: Website elements (like buttons, links, form fields) should have clear labels and semantic markup to support screen readers.

Search Engine Optimization
Meta Tags: Each page should have unique and relevant titles, descriptions, and keywords.
Structured Data: Use schema.org markup to improve search engine recognition.
Friendly URL Structure: Clear and understandable URL structures, are beneficial for both search engines and users.
Tags: Web Content Accessibility Guideline, ADA Compliance, Screen Reader, Accessibility, Keyboard Navigation, Color Blindness Optimization, Assistive Technology Compatibility, Universal Design,
Production Technology: This case study aims to explore and implement accessible web design to improve the user experience for visually impaired individuals, especially those with color blindness and blindness, on the Gong Cha website. By inviting members of the visually impaired community to interact with the existing Gong Cha website—from browsing products to ordering drinks for delivery to a specified location—we observed and recorded their challenges and difficulties throughout the process. These observations served as the foundation for our efforts to improve the website's accessibility.
Design Challenge: Designing an accessible, responsive Gong Cha website involves balancing brand visuals with accessibility for users with disabilities. Challenges include creating intuitive, accessible menus, ensuring content adapts across devices, and maintaining accessibility during updates. Additionally, accommodating global audiences adds complexity, requiring cultural sensitivity and multilingual support. This process demands a commitment to inclusive design and continuous adaptation.
Research: This case study aims to outline the process and considerations involved in designing an accessibility-responsive mobile web design for Gong Cha, an international franchise brand specializing in offering the highest quality tea to the public. The primary goal is to ensure the website is accessible to the general public, regardless of their physical or cognitive abilities. An accessible website offers numerous business advantages that can significantly benefit an organization. By ensuring accessibility, businesses can expand their audience reach, boost profitability, improve brand image, foster customer loyalty, and mitigate legal risks. Consequently, investing in web accessibility is a wise choice for savvy business owners, delivering a substantial return on investment. To investigate the user experience of visually impaired individuals using screen readers to navigate the website, we conducted thorough user research and followed the user-centered design process.
Inspiration: Gong Cha recognizes the importance of making their digital presence accessible to individuals with disabilities or visual impairments. To achieve this, the website incorporates various accessibility features. By prioritizing accessibility in the design and development of the Gong Cha responsive website, the brand aims to create an inclusive digital space for all users. This commitment demonstrates Gong Cha's dedication to diversity, equal access, and social responsibility.
Project Duration: The project started in May 2021 and finished in Oct 2023 in California.
Operation Flow: Gong cha website serves as a welcoming tea shop where every visitor gets a personal assistant the moment they step in. By making the process intuitive - like a conversation in a friendly café - we ensure everyone can enjoy what we offer regardless of tech-savviness. This approach means fewer frustrations, quicker orders, and a better overall experience, making our website not just a place to shop but a pleasant part of your day.
Team Members: Lead Designer: Min Huei Lu
Designer: Xiaoli Guo
Designer: Shixiong Du
Web Developer: Frank Wu