Qhov qauv tsim Transatlantic Innovation Week Kev Tshaj Tawm Kev Ua Koob Tsheej los ntawm Stefan Maier-Wimmer yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.
HlauKev Tshaj Tawm· 2024
Transatlantic Innovation Week Kev Tshaj Tawm Kev Ua Koob Tsheej
los ntawm Stefan Maier-Wimmer
Tus Neeg Siv: U.S. Konsulat München
Tus Yeej A' Design Award Hlau hauv Pawg Kev Tshaj Tawm
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #153141Qhov Tsim
Txog Transatlantic Innovation Week Kev Tshaj Tawm Kev Ua Koob Tsheej
Transatlantic Innovation Week, uas tau npaj los ntawm Teb Chaws Asmeskas Lub Tsev Sawv Cev thiab tag nrho tsib lub tsev sawv cev loj, yog ib qho kev ua koob tsheej ntau hnub uas tsom mus rau kev koom tes ntawm Tebchaws Yelemes-Asmeskas thiab nws lub zog tsim tshiab dav. Nyob rau hauv xyoo no lub ntsiab lus "kev muaj tswv yim tsis muaj kev txwv," ib daim video tshaj tawm, nplooj ntawv tsaws, thiab tag nrho cov cuab yeej hauv social media tau raug tsim los rau cov neeg koom tes ua koob tsheej. Qauv duab tseem ceeb ntawm kev ua koob tsheej ua ke lub ntsiab lus nrog lub tswv yim ntawm kev koom tes ua ib qho lus tseem ceeb loj tshaj plaws.
Qhov Lees Paub
Txog A' Design Award Hlau
Transatlantic Innovation Week Kev Tshaj Tawm Kev Ua Koob Tsheej yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Transatlantic Innovation Week Kev Tshaj Tawm Kev Ua Koob Tsheej xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Transatlantic Innovation Week Kev Tshaj Tawm Kev Ua Koob Tsheej tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Cov Ntsiab Lus
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Thev Naus Laus Zis Tsim Khoom
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Kev Sib Tw Tsim Qauv
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Kev Txhawb Siab
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Lub Sij Hawm Ua Hauj Lwm
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Txheej Txheem Ua Hauj Lwm
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Cov Tswv Cuab Pab
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
