Travel Buddy Qhov Kev Ua Si Browser los ntawm Stefan Maier-Wimmer

Qhov qauv tsim Travel Buddy Qhov Kev Ua Si Browser los ntawm Stefan Maier-Wimmer yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

HlauKev Tshaj Tawm· 2024

Travel Buddy Qhov Kev Ua Si Browser

los ntawm Stefan Maier-Wimmer

Tus Neeg Siv: Holidayextras.de

Tus Yeej A' Design Award Hlau hauv Pawg Kev Tshaj Tawm

44,379

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #153173

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Travel Buddy Qhov Kev Ua Si Browser

Travel Buddy yog ib qho kev taug txuj kev nyuaj sib cuam tshuam uas ua si qhia txog Holiday Extras cov khoom lag luam. Lub ntiaj teb kev ua si parallax tsim ib qho kev paub mus ncig virtual thaum cov neeg ua si taug kev. Nyob rau hauv lub luag haujlwm ntawm tus phooj ywg mus ncig, cov neeg ua si coj ib nkawm niam txiv npaj kev so, muab lus qhia rau kev mus ncig ua tiav. Cov lus qhia coj mus rau qhov kev xeem hom kev mus ncig lom zem, nthuav tawm tus cwj pwm kev so ntawm ib tug neeg. Nrog rau kev tshawb nrhiav cov khoom lag luam, cov neeg ua si tau txais kev nkag siab txog lawv tus kheej kev nyiam mus ncig.

Qhov Lees Paub

Txog A' Design Award Hlau

Travel Buddy Qhov Kev Ua Si Browser yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Travel Buddy Qhov Kev Ua Si Browser xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Travel Buddy Qhov Kev Ua Si Browser tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Qhov Loj & Ntim: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Cov Ntsiab Lus: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Thev Naus Laus Zis Tsim Khoom: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Kev Sib Tw Tsim Qauv: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Kev Txhawb Siab: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Lub Sij Hawm Ua Hauj Lwm: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Txheej Txheem Ua Hauj Lwm: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Cov Tswv Cuab Pab: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel