Eidon Avec Lub Thawv Ntim Cawv Bia los ntawm Lin Zhang and Chengbin Jiang

Qhov qauv tsim Eidon Avec Lub Thawv Ntim Cawv Bia los ntawm Lin Zhang and Chengbin Jiang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Eidon Avec Lub Thawv Ntim Cawv Bia

los ntawm Lin Zhang and Chengbin Jiang

Tus Neeg Siv: China Qingdao Eidon Avec Beer Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,126

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #153437

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Eidon Avec Lub Thawv Ntim Cawv Bia

Eidon Avec yog ib lub thawv khoom plig raug tsim los rau ib qho kev sim qab zib ntawm plaub yam cawv bia craft. Lub thawv khoom no muaj plaub lub raj mis hlau (aluminum), txhua lub siab 250 millimeters, nyob rau hauv ib lub thawv sab nraud uas ntev 420 millimeters, siab 270 millimeters thiab tob 130 millimeters. Muaj plaub daim duab tshiab raug kos ntawm tes thiab ua kom zoo nkauj ntawm computer, ib daim rau ib yam cawv bia. Cov duab kos no sib koom ib zaj dab neeg tsis muaj tseeb raug txhawb siab los ntawm European cov dab neeg thiab kev ua cawv bia. Cov raj mis loj muab chaw rau cov duab kos zoo nkauj tshaj. Lub thawv khoom no kuj tsim nyog rau kev muab khoom plig thaum lub sijhawm koob tsheej.

Qhov Lees Paub

Txog A' Design Award Tooj

Eidon Avec Lub Thawv Ntim Cawv Bia yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Eidon Avec Lub Thawv Ntim Cawv Bia xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Eidon Avec Lub Thawv Ntim Cawv Bia ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Qhov Loj & Ntim: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Cov Ntsiab Lus: Craft beer design，China design，illustration design
Thev Naus Laus Zis Tsim Khoom: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Kev Sib Tw Tsim Qauv: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Kev Tshawb Fawb: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Kev Txhawb Siab: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Cov Tswv Cuab Pab: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng