Moutai 1935 Lub Thawv Ntim Cawv los ntawm Chengdu Wanjiazu Technology Co., Ltd

Qhov qauv tsim Moutai 1935 Lub Thawv Ntim Cawv los ntawm Chengdu Wanjiazu Technology Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2024

Moutai 1935 Lub Thawv Ntim Cawv

los ntawm Chengdu Wanjiazu Technology Co., Ltd

Tus Neeg Siv: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

2,812,556

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #153916

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Moutai 1935 Lub Thawv Ntim Cawv

Moutai 1935 yog lub thawv ntim rau ib hom cawv Suav uas cub tawm hauv lub xeev Guizhou. Lub raj iav muaj cov duab tsim tawm siab rau saum daim phiaj liab, uas qhia txog cov neeg muag ntsev thiab kev lag luam cawv hauv lub zos Moutai ua kob kub. Cov duab no tau txais kev tshoov siab los ntawm cov duab pleev Suav ib txwm muaj uas qhia txog lub neej niaj hnub. Peb lub voj voog dej ntas kub raug nias tawm rau ntawm lub xub pwg ntawm lub raj. Lub npoo duab tsim tawm siab raug tsuag ib txheej glaze, uas ua rau tuav tau ruaj thiab kov tau zoo dua. Lub hau zinc alloy siv ib qho qauv zuag hniav uas tu tau ua kev tiv thaiv kev ua cuav. Lub thawv khoom plig ua los ntawm daim ntawv tuab chipboard uas siv dua tau thiab lwj tau raws ntuj.

Qhov Lees Paub

Txog A' Design Award Kub

Moutai 1935 Lub Thawv Ntim Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Moutai 1935 Lub Thawv Ntim Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Moutai 1935 Lub Thawv Ntim Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Qhov Loj & Ntim: product dimensions,230 mm x 85 mm x 85 mm
Cov Ntsiab Lus: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Thev Naus Laus Zis Tsim Khoom: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Kev Sib Tw Tsim Qauv: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Kev Tshawb Fawb: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Kev Txhawb Siab: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Lub Sij Hawm Ua Hauj Lwm: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Txheej Txheem Ua Hauj Lwm: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Cov Tswv Cuab Pab: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)