Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav by Yuejun Chen

Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav

Guyuelongshan yog ib qho kev tsim lub thawv ntim rau cov cawv txhuv Suav los ntawm Zhejiang, Suav teb. Cov cawv no raug caws raws li txoj kev caws ib txwm muaj thiab muaj cov cawv qib tsawg, uas ua rau cov dej haus no phim rau cov neeg hluas siv txhua hnub. Lub thawv ntim ua raws li kev zoo nkauj ntawm cov duab kos toj roob hauv pes Suav, thiab lub thawv tus duab ua rau pom zoo li tej roob, dej thiab hnub poob. Qhov kev tsim no lub hom phiaj yog los hloov kho lub tsos dawb huv ntawm cov thawv ntim cawv txhuv qub thiab los nthuav tawm kab lis kev cai sab Hnub Tuaj ua ib txoj kev niaj hnub tam sim no. Lub thawv ntim muaj qhov dav 340 mm, qhov tob 130 mm thiab qhov siab 150 mm.

The Recognition

About the A' Design Award Nyiaj

Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Guyuelongshan Lub Thawv Ntim Cawv Txhuv Suav yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.