The Drum of Heaven and Earth Nkoj Ntim Cawv los ntawm Hai Zhu

Qhov qauv tsim The Drum of Heaven and Earth Nkoj Ntim Cawv los ntawm Hai Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

The Drum of Heaven and Earth Nkoj Ntim Cawv

los ntawm Hai Zhu

Tus Neeg Siv: Shanxi Fenyangwang Wine Industry Co., Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,557

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154724

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Drum of Heaven and Earth Nkoj Ntim Cawv

Lub Nruas ntawm Ntuj thiab Av yog qhov tsim khoom ntim rau lub laj kaus rau 25 kg Suav Baijiu cawv. Daim ntawv zoo li ib lub nruas ua rog thaum ub, tau txais kev tshoov siab los ntawm cov nruas ntawm Tang Dynasty tus thawj rog Guo Ziyi. Cov zaj sawv thiab Pixius, cov tsiaj muaj hmoo raws li kev cai Suav, tau koom nrog cov ntawv sau kos duab hauv daim ntawv peb sab uas tuaj yeem xuas tes kov tau. Kev siv kub thiab kev nqus duab ua rau qhov npoo muaj qhov ntxaij zoo nkauj. Cov pas nruas nyob rau ob sab tuaj yeem siv ua lub thoob khib, yog li cawv tuaj yeem faib tau. Daim khoom ntim ntawd ntsuas 565 los 209 los 742 mm.

Qhov Lees Paub

Txog A' Design Award Hlau

The Drum of Heaven and Earth Nkoj Ntim Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. The Drum of Heaven and Earth Nkoj Ntim Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. The Drum of Heaven and Earth Nkoj Ntim Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Qhov Loj & Ntim: product dimensions, 565 mm x 209 mm x 742 mm
Cov Ntsiab Lus: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Thev Naus Laus Zis Tsim Khoom: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Kev Sib Tw Tsim Qauv: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Kev Tshawb Fawb: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Kev Txhawb Siab: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Lub Sij Hawm Ua Hauj Lwm: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Txheej Txheem Ua Hauj Lwm: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Cov Tswv Cuab Pab: Hai Zhu