Qhov qauv tsim Imoment Koob Cawv Me Me los ntawm Hu Wan and Li Jianpeng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Zaub Mov, Dej Haus thiab Kev Ua Noj Ua Haus.
ToojKev Ua Noj· 2024
Imoment Koob Cawv Me Me
los ntawm Hu Wan and Li Jianpeng
Tus Neeg Siv: Netease Yanxuan Trading Co. Ltd
Tus Yeej A' Design Award Tooj hauv Pawg Kev Ua Noj
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154735Qhov Tsim
Txog Imoment Koob Cawv Me Me
Cov neeg siv khoom hluas nyiam haus dej cawv me me kom tau kev zoo siab me me uas coj kev so, kev lom zem thiab sib faib nrog lwm tus. Pab lawv zoo dua ntsib lawv lub sijhawm thaum qhib cov dej haus imoment, qhov tseem ceeb ntawm imoment yog nws txoj kev cog lus ntawm kev nthuav tawm cov sijhawm zoo nkauj, txaus nyiam, thiab tsis nco qab hauv koob cawv me me los ntawm kev tsim uas muab piv rau ntau yam khoom zoo ib yam hauv kev ua lag luam. Los ntawm kev sib xyaw ntawm kev pom kev thiab lub cev qaug cawv, cov khoom muab kev paub txog kev qaug cawv me me.
Qhov Lees Paub
Txog A' Design Award Tooj
Imoment Koob Cawv Me Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Imoment Koob Cawv Me Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Imoment Koob Cawv Me Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Qhov Loj & Ntim
- Available in multiple sizes and shapes
- Cov Ntsiab Lus
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Thev Naus Laus Zis Tsim Khoom
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Kev Sib Tw Tsim Qauv
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Kev Tshawb Fawb
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Kev Txhawb Siab
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Txheej Txheem Ua Hauj Lwm
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Cov Tswv Cuab Pab
- Hu Wan
Li Jianpeng - Kev Qhuas Duab
- Creator Hu Wan
Illustrator Li Jianpeng
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
