Yellow Crane Tower Ntim Dej los ntawm Jin Zhang

Qhov qauv tsim Yellow Crane Tower Ntim Dej los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Yellow Crane Tower Ntim Dej

los ntawm Jin Zhang

Tus Neeg Siv: Wuhan Sanbu Brand Design

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,253

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154744

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yellow Crane Tower Ntim Dej

Qhov no yog ib qho dej haus dej ntuj uas tsim los ntawm Yellow Crane Tower. Tus tsim qauv siv txoj kev kos duab cov ntawv los tsoo qhov ciam teb ntawm cov ntawv sau thiab cov duab, sib koom ua ke 3500 xyoo kev coj noj coj ua ntawm Wuhan rau hauv peb tus ntawv ntawm Yellow Crane Tower, txuas ntxiv txhim kho lub npe lag luam thiab cov ntsiab lus hauv nroog. Lub tswv yim tsim lub hau raj los ntawm tus xaub tsav neeg xib ntsaum hauv Huab Dawb Xaub Daj, qhia txog qhov ntxim nyiam tsis tu ncua ntawm Yellow Crane Tower.

Qhov Lees Paub

Txog A' Design Award Tooj

Yellow Crane Tower Ntim Dej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yellow Crane Tower Ntim Dej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yellow Crane Tower Ntim Dej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Qhov Loj & Ntim: 225mmx60mmx60mm
Cov Ntsiab Lus: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Thev Naus Laus Zis Tsim Khoom: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Kev Sib Tw Tsim Qauv: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Kev Tshawb Fawb: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Kev Txhawb Siab: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Lub Sij Hawm Ua Hauj Lwm: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Txheej Txheem Ua Hauj Lwm: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.