Hao Prawns Ntim Txuj Lom los ntawm Jin Zhang

Qhov qauv tsim Hao Prawns Ntim Txuj Lom los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Hao Prawns Ntim Txuj Lom

los ntawm Jin Zhang

Tus Neeg Siv: Wuhan Sanbu Brand Design

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,702

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154739

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hao Prawns Ntim Txuj Lom

Cov neeg tsim qauv siv thaj chaw dawb loj los ua kom lawv cov khoom txawv ntawm lwm cov khoom zoo sib xws, siv kev sib txuas ntawm cov cim poker uas paub zoo thiab crayfish kom cov neeg siv khoom xav tias paub; Vim hais tias cov lus Suav ntawm lub npe hom yooj yim hais tsis raug, tus neeg tsim qauv tau tsim lub logo lus Askiv ntawm lub hom siv cov lus Suav pinyin sau tseg. Kev ntxiv lub suab ua rau yooj yim dua los hais lub npe hom kom raug, thiab cov duab suab zoo li lub cim kos raug, tsim ib daim duab pab rau lub hom.

Qhov Lees Paub

Txog A' Design Award Hlau

Hao Prawns Ntim Txuj Lom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hao Prawns Ntim Txuj Lom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hao Prawns Ntim Txuj Lom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Qhov Loj & Ntim: Width 185mm x Depth 45mm x Height 256mm
Cov Ntsiab Lus: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Thev Naus Laus Zis Tsim Khoom: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Kev Sib Tw Tsim Qauv: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Kev Tshawb Fawb: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Kev Txhawb Siab: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Lub Sij Hawm Ua Hauj Lwm: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Txheej Txheem Ua Hauj Lwm: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.