Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli los ntawm Hu Wan, Li Jianpeng and Shi Xiaoxia

Qhov qauv tsim Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli los ntawm Hu Wan, Li Jianpeng and Shi Xiaoxia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli

los ntawm Hu Wan, Li Jianpeng and Shi Xiaoxia

Tus Neeg Siv: Netease Yanxuan Trading Co. Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,769

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154809

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli

Thaum lub caij Hnub So Nruab Nplooj Zeeg, ncuav hli yog siv rau kev muab khoom plig thiab noj tus kheej. Txawm li cas los xij, vim kev ntim khoom tau dhau los ua kim heev thiab nkim, pab pawg neeg tau txhob txwm tsim ib lub thawv khoom plig ncuav hli uas me dua thiab zoo rau ib puag ncig. Sheng Ming Yue qhia txog lub hli ci nce los saum hiav txwv dej, qhia txog cov neeg Suav txoj kev ntshaw rau kev sib sau ua ke thiab tej yam zoo nkauj, khaws cov yam ntxwv khoom plig zoo thaum qhia txog qhov zoo thiab qhov tob ntawm Suav kab lis kev cai ib txwm muaj. Lub hom phiaj yog muab ib txoj kev zoo thiab pheej yig los ua koob tsheej rau hnub so thaum txhawb txoj kev ua neej ruaj khov.

Qhov Lees Paub

Txog A' Design Award Tooj

Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sheng Ming Yue Lub Thawv Khoom Plig Ncuav Hli ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Qhov Loj & Ntim: Width：200mm x Depth:110mm x Height：255mm
Cov Ntsiab Lus: Oriental Aesthetics, Package Design
Thev Naus Laus Zis Tsim Khoom: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Kev Sib Tw Tsim Qauv: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Kev Tshawb Fawb: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Kev Txhawb Siab: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Txheej Txheem Ua Hauj Lwm: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Cov Tswv Cuab Pab: Hu Wan
Li Jianpeng
Shi xiaoxia
Kev Qhuas Duab: Creative Director Hu Wan
Designer Li Jianpeng