Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab los ntawm Guillaume Tiravy

Qhov qauv tsim Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab los ntawm Guillaume Tiravy yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab

los ntawm Guillaume Tiravy

Tus Neeg Siv: Maquera

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

41,803

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #155986

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab

Nyob rau hauv plawv nroog Ardeche, ib cheeb tsam nyob deb ntawm Fabkis, lub fwj cawv ntxiv tsw qab tau yug los. Maquera lub ntim khoom tsim kev sib txuas ncaj qha nrog cov neeg nyiam, qhia txog lub thawv uas txhob txwm tsim los rau kev ntxiv tsw qab hauv tsev tshiab tom qab txaus siab rau nws cov ntsiab lus qub. Daim ntawv lo hloov tau los npog saum daim duab luam, tsim kom muaj qhov tsis sib npaug. Tsim los ntawm cov khoom siv ruaj khov, nws dhau los ua rov siv tau mus ib txhis. Txoj kev no daws cov neeg siv khoom kev txhawj xeeb, ua rau cov khoom sawv tawm ntawm lub txee thaum muaj kev ruaj ntseg ib puag ncig tag nrho.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Maquera 50cl Lub Fwj Cawv Ntxiv Tsw Qab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Qhov Loj & Ntim: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Cov Ntsiab Lus: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Thev Naus Laus Zis Tsim Khoom: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Kev Sib Tw Tsim Qauv: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Kev Tshawb Fawb: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Kev Txhawb Siab: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Lub Sij Hawm Ua Hauj Lwm: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Txheej Txheem Ua Hauj Lwm: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Cov Patent: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Kev Qhuas Duab: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy