Craftflow Ntawv Ntim Khoom by Linghui Li

Craftflow Ntawv Ntim Khoom by Linghui Li is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2024

Craftflow Ntawv Ntim Khoom

by Linghui Li

Client: 野米yemi

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #156551

View at A' Design Award Press Release Award Badge

Colors

The Design

About Craftflow Ntawv Ntim Khoom

Craftflow muab kev ua haujlwm thiab kev zoo nkauj sib xyaw ua ke hauv ntim xab npum, hais txog kev yoog tau raws li qhov kub txias hloov, kev ruaj khov, thiab qauv yooj yim uas txhawb los ntawm xwm. Tsis zoo li cov ntim ib txwm muaj, qhov kev xaiv no qhia txog kev yooj yim thiab lub tswv yim hlub ib puag ncig. Plaub qauv tshwj xeeb qhia dab neeg uas txhawb los ntawm xwm thiab cov neeg ua haujlwm tes txawj, muab kev tawm ntawm lub neej hauv nroog thiab txuas cov neeg siv nrog xwm. Txoj kev ua ntawm Craftflow qhia txog kev tsim tshiab, kev ruaj khov, thiab kev qhuas tob rau kev zoo nkauj ntawm xwm hauv kev tsim khoom.

The Recognition

About the A' Design Award Hlau

Craftflow Ntawv Ntim Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Craftflow Ntawv Ntim Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Craftflow Ntawv Ntim Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
Dimensions & Packaging: 24cm x24cm
30g single-coated paper
Tags: Collage, Nature, Aromatherapy, Artisan
Production Technology: Two-color silk screen printing
Design Challenge: In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
Research: In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
Inspiration: CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
Project Duration: This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
Operation Flow: The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
Patents: Copyrights belong to Name Li, 2023.