Hen Lub Raj Nchuav Roj Txiv Ntoo Olive by Bernardo Diaz Lopez is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.
NyiajNtim Khoom· 2024
Hen Lub Raj Nchuav Roj Txiv Ntoo Olive
Client: Idea Design
A' Design Award Nyiaj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #157284The Design
About Hen Lub Raj Nchuav Roj Txiv Ntoo Olive
Lub raj nchuav roj txiv ntoo olive zoo tshaj plaws, yog ib qho khoom me me thiab muaj npe nrov uas ntxiv rau tsev neeg Soso. Ua kom zoo meej rau kev siv tau ntev thiab siv dua tau, nws muaj ib qho kev qhib thiab kaw tshwj xeeb uas sib koom ua ke. Ua los ntawm cov ceramic thiab tau los ntawm cov kws ua tes num hauv zos hauv Andalusia thiab Spanish Levant, nws qhia txog lub ntsiab lus ntawm Spanish kab lis kev cai nrog nws qhov kov tau zoo thiab kev zoo nkauj elegant. Lub raj kaw tshiab no xyuas kom muaj kev kaw nruj thiab nchuav tau yooj yim nrog ib qho tig yooj yim xwb, tshem tawm qhov teeb meem ntawm kev tshem tawm lub raj kaw.
The Recognition
About the A' Design Award Nyiaj
Hen Lub Raj Nchuav Roj Txiv Ntoo Olive yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hen Lub Raj Nchuav Roj Txiv Ntoo Olive xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hen Lub Raj Nchuav Roj Txiv Ntoo Olive yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gourmet olive oil dispenser presents a compact and iconic product concept that seamlessly complements other offerings from Soso. It's conceived as a durable, reusable container with a distinctive integrated opening and closing mechanism. Crafted from ceramic and sourced from local producers in Andalusia and the Spanish Levant, it embodies Spanish roots through its tactile feel and aesthetic purity. The innovative stopper enables hermetic sealing and effortless pouring with a simple twist, eliminating the need for removal.
- Dimensions & Packaging
- The dimensions are approx. 125 L x 150 H x 85 W, with a capacity of 365 ml of oil (for each of the days of the year).
- Tags
- Olive oil, bottle, hen, iconic, sustainable
- Production Technology
- Targeting consumers who prioritise product aesthetics and sustainability, the design appeals to those who appreciate the value of locally sourced goods such as Andalusian oil, and the renaissance of ceramics as a reusable material. Additionally, the incorporation of recycled plastics further underscores its eco-friendly credentials, resonating with conscientious buyers seeking both style and sustainability in their purchases.
- Design Challenge
- The primary challenge was to conceive an iconic concept that seamlessly integrated with the brand's existing product line. Additionally, there was a strong emphasis on embracing sustainability and adapting to the evolving landscape of refillable packaging models.
A significant aspect of the development process centred around engineering a completely novel cap, necessitating rigorous technical feasibility assessments for a non-standard product. - Research
- The primary challenge lay in crafting an oil bottle with significant visual impact that seamlessly complemented the brand's existing product, the egg salt shaker, both in terms of aesthetics and conceptual coherence. Moreover, the aim was to enhance sustainability and functionality beyond a mere single-use bottle.
Employing a Design Thinking methodology, the team prioritised user, producer, and business model considerations, gathering extensive insights to define the product's foundations and business model. Through numerous brainstorming sessions, a compelling and original storytelling emerged, resolving the age-old question of whether the chicken or the egg came first.
Subsequently, the team tackled the task of distilling the chicken icon into simple and elegant lines, aiming to evoke an emotional connection reminiscent of childhood toys. Clay modelling and 3D rendering refined the aesthetics.
Simultaneously, the multifunctional cap design took shape, intended to seamlessly integrate with the ceramic body, preserve contents, prevent spillage, and facilitate easy refilling without compromising the hen motif.
Extensive CNC prototyping and digital printing experiments were conducted to achieve the desired geometry and material combination. The main body utilised polycarbonate, the crest polypropylene, while a natural cork ring formed the seal between the stopper and the bottle.
Navigating the challenges of finding suitable plastic, cork, and ceramic injection suppliers proved daunting, particularly due to the non-standard bottle neck design. After extensive dialogue with over 30 ceramic suppliers, one was found willing to undertake the experimental design and bring it to fruition.
Following manufacturing tests, fine-tuning of production processes ensued, with control batches produced to ensure product integrity and performance standards were met. - Inspiration
- The packaging design was inspired by the aim to craft an oil bottle that harmonised with the iconic bland salt shaker of the brand, resembling an egg. A playful twist on the age-old question "which came first, the chicken or the egg?" sparked the inception of the concept, injecting it with a lively and vibrant essence synonymous with SoSo's product range. Going beyond mere aesthetics, the team sought to embrace sustainability by introducing a user-friendly dispensing cap that can be detached for easy refills.
- Project Duration
- the project started in mid-2021 and was completed in early 2022.
The design was carried out in Murcia, collaborating with the ceramic producer in Cordoba and with the stopper producer located in Alicante. - Operation Flow
- The hen-shaped design offers an ergonomically comfortable grip, while the cap serves multiple functions including sealing, pouring, and refilling, with an integrated return and anti-drip system seamlessly integrated into the overall design. The tactile feel and aesthetic simplicity evoke our cultural heritage. The innovative stopper enables hermetic sealing and pouring with a twist, maintaining the overall aesthetic integrity. When fully twisted off, it can be removed for easy refilling, featuring a double anti-drip and oil return system for added functionality.
- Team Members
- Creative director: Bernardo Diaz
Project director: Juan Esteban Sanchez
Technical director: Ezequiel de San Pedro
Management director: Alicia Alcazar
CMF designer: Pedro Cifuentes
Industrial designer: Pepe Garcia
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