Vintagience Lub Raj Mis Ntim Cawv Sake by Hisamichi Kasai

Vintagience Lub Raj Mis Ntim Cawv Sake by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Vintagience Lub Raj Mis Ntim Cawv Sake

by Hisamichi Kasai

Client: Shunbin inc.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Vintagience Lub Raj Mis Ntim Cawv Sake

Vintagience yog ib qho kev tsim khoom ntim rau cov cawv sake Nyij Pooj qub uas raug muab khaws cia kom laus siv cov txheej txheem kev tshawb fawb (science). Lub raj mis tus duab zoo li cov raj mis tshuaj thaum ub, uas txuas txoj kev cia khoom kom laus nrog kev tshawb fawb. Ib qho pom kev ci ntsa iab uas hloov xim zuj zus rau ntawm daim ntawv lo, uas luam los ntawm kev luam prism, qhia txog kev sib xyaw ntawm ntau xyoo ntev, cov txheej txheem cia kom laus raws kev tshawb fawb thiab tus neeg caws cawv txoj kev mob siab saib xyuas. Cov ntawv raug luam nrog daim nplaum foil, hos lub cim symbol thiab tes moos raug luam kom tawm tuaj (embossed). Tes moos sawv cev rau lub sij hawm uas dhau mus tsis tu ncua thaum lub caij cia khoom kom laus. Lub thawv tawv siv daim nplaum holographic uas hloov xim raws li lub kaum ntawm qhov pom kev.

The Recognition

About the A' Design Award Nyiaj

Vintagience Lub Raj Mis Ntim Cawv Sake yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Vintagience Lub Raj Mis Ntim Cawv Sake xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Vintagience Lub Raj Mis Ntim Cawv Sake yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensions & Packaging: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tags: Sake, Japanese Sake, Vintage Sake, Package design
Production Technology: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Design Challenge: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Research: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiration: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Project Duration: This brand launched in Iga, Japan, in November 2023.
Operation Flow: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patents: Trademark: 2023 Carrier Car Service Co., Ltd.
Team Members: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.