Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus los ntawm Angela Spindler

Qhov qauv tsim Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus los ntawm Angela Spindler yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus

los ntawm Angela Spindler

Tus Neeg Siv: Depot Creative

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

17,122

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #157788

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus

Lub tuam txhab tsim qauv tau tsim lub tswv yim hom lag luam ntawm Sweet Victory uas qhia txog cov txiaj ntsig ntawm hom lag luam tau zoo meej. Lawv tau tsim ib hom lus ntawm kev yeej. Los ntawm lub tswv yim zoo ntawm kev qhia tus kheej thiab zaj dab neeg, lawv tau tsim tus kheej pom kev lom zem, kos duab Grumpy Bums cov cim ntawm hom lag luam thiab tsim cov thawv ntim khoom thiab cov cuab tam digital. Nrog rau hom lag luam cov nqi tseem ceeb ntawm kev noj qab haus huv, kev sib koom ua ke thiab tsis muaj kev ntxhov siab thiab kev tsis huv, lub tuam txhab tau tsim cov thawv ntim khoom kom yog ib qho kev paub uas ntxim siab thiab lom zem los ntawm kev coj cov tsev neeg los ua ke los ntawm kev ci ncuav.

Qhov Lees Paub

Txog A' Design Award Tooj

Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Grumpy Bums Cov Khoom Siv Ci Ncuav Rau Menyuam Yaus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Qhov Loj & Ntim: Box dimensions are as follows:
140 x 200 x 35MM
Cov Ntsiab Lus: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Thev Naus Laus Zis Tsim Khoom: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Kev Sib Tw Tsim Qauv: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Kev Tshawb Fawb: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Kev Txhawb Siab: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Txheej Txheem Ua Hauj Lwm: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Cov Tswv Cuab Pab: Creative Director/Designer/Illustrator: Angela Spindler