Jo Chu NAORAI JOCHU los ntawm Eisuke Tachikawa

Qhov qauv tsim Jo Chu NAORAI JOCHU los ntawm Eisuke Tachikawa yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Jo Chu NAORAI JOCHU

los ntawm Eisuke Tachikawa

Tus Neeg Siv: Naorai Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

19,273

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #157858

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jo Chu NAORAI JOCHU

Naorai tau tsim ib hom cawv sake tshiab los ntawm kev distill yam tsis siv cua sov, cia cov tsw saj ntawm cawv sake tseem khaws cia zoo. Txhawm rau sawv cev rau qhov tob thiab kev nyob ntsiag to ntawm kab lis kev cai Japanese, lawv siv "shide" (tej daim ntawv streamers) los pab qhia txog ib thaj chaw ntshiab dawb huv. Txhawm rau qhia txog kev zoo nkauj ntawm cawv sake, Nosigner tau kos raws li tus duab ntawm lub zais pa uas muaj dej uas tsim los ntawm lub zog ntawm dej saum npoo thiab qhia txog lub sijhawm thaum tej tee dej huv poob.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Jo Chu NAORAI JOCHU yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Jo Chu NAORAI JOCHU xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jo Chu NAORAI JOCHU yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Qhov Loj & Ntim: 11cm x 11cm x 25.5cm/Outer dimensions of box
Kev Sib Tw Tsim Qauv: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Kev Txhawb Siab: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Cov Tswv Cuab Pab: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto