Inheritance Kev Ntim Cawv by Easyou Design

Inheritance Kev Ntim Cawv by Easyou Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Inheritance Kev Ntim Cawv

by Easyou Design

Client: Easyou brand design

A' Design Award Nyiaj Winner in Ntim Khoom Category

29,045

Verified Award Winner

Verify Award Status for #158092

View at A' Design Award Press Release Award Badge

Colors

The Design

About Inheritance Kev Ntim Cawv

Inheritance yog ib qho kev tsim ntim khoom rau cov cawv Suav. Lub raj hlab iav muaj tus qauv yooj yim uas muab cov npoo kheej kheej los ua ke nrog lub hauv paus plaub fab, uas raws li lub tswv yim ib txwm muaj tias saum ntuj kheej thiab hauv ntiaj teb plaub fab. Lub hau raj hlab muaj tus duab zoo li lub kaus mom ntawm Su Dongpo thiab yooj yim tuav thiab qhib. Rau daim duab kos piav txog cov dab neeg ntawm tsev neeg Peb Su thiab cov txiaj ntsig uas txuas nrog rau nws. Lub thawv sab nraud yog tsim los ntawm cov ntawv tawv zoo tshaj plaws nrog kev nias duab tawm (embossing) thiab kev pleev UV. Qhov kev tsim no muaj lub hom phiaj los nthuav tawm cov keeb cag kab lis kev cai Suav rau cov neeg siv khoom.

The Recognition

About the A' Design Award Nyiaj

Inheritance Kev Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Inheritance Kev Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Inheritance Kev Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimensions & Packaging: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Tags: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Production Technology: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Design Challenge: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Research: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiration: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Project Duration: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Operation Flow: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Team Members: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel