Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho by Fourdigit Inc.

Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

ToojXov Tooj· 2024

Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award Tooj Winner in Xov Tooj Category

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Verified Award Winner

Verify Award Status for #158393

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Colors

The Design

About Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho

Aeon Wallet yog ib qho kev pab cuam nyiaj txiag ua tiav uas muab los ntawm Aeon Group, ib lub tuam txhab loj heev uas muaj 17,900 lub khw thiab muaj 9 trillion yen hauv kev muag khoom. Nws muaj 48.24 lab tus tswv cuab daim npav credit thiab muab ntau yam kev pab nyiaj txiag raws li ib lub tuam txhab sib koom ua ke. Aeon Wallet muaj tus qauv tsim yooj yim thiab nkag siab yooj yim uas leej twg tuaj yeem siv tau. Los ntawm kev qhia txog cov kev xav tau tseem ceeb raws li tus neeg siv qhov xwm txheej, lawv tau txais kev paub dhau los rau tus kheej. Peb tau tsim ib qho kev pab nyiaj txiag uas tso cai rau cov neeg siv kom tau txais cov ntaub ntawv uas lawv xav tau tiag tiag yooj yim.

The Recognition

About the A' Design Award Tooj

Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Aeon Wallet App Nyiaj Txiag Ua Tiav Tag Nrho ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.