Qhov qauv tsim Sinten Ntim Kas Fes los ntawm Louis Yiu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Sinten Ntim Kas Fes

los ntawm Louis Yiu

Tus Neeg Siv: SINTEN Coffee Roastery

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

16,118

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158597

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sinten Ntim Kas Fes

Qhov nyuaj ntawm qhov haujlwm tsim ntim khoom no yog xav txog yuav ua li cas qhia rau saum lub ntim qhov txiaj ntsig uas Sinten Coffee Roastery txaus siab muab rau cov neeg siv khoom nrog saj tshiab tshaj plaws, tsw qab ntawm cov taum kas fes ci. Yog li ntawd txhawm rau sib txuas ua ke zoo meej cov lus hom khoom rau hauv tus yam ntxwv pom tau, tus tsim qauv tau nrhiav kev tshoov siab los ntawm cov cai ntawm xwm txheej los ntawm kev txheeb xyuas thiab kev rhuav tshem. Qhov sib luag zoo tag nrho uas siv tau zoo tshaj plaws ntawm kas fes qib siab yog qhia nrog cov kab, ua rau nws ntxim nyiam rau qhov muag ntau dua.

Qhov Lees Paub

Txog A' Design Award Hlau

Sinten Ntim Kas Fes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Sinten Ntim Kas Fes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Sinten Ntim Kas Fes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Qhov Loj & Ntim: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Cov Ntsiab Lus: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Thev Naus Laus Zis Tsim Khoom: One color printing. Material: Moisture-proof zipper bag and paper
Kev Sib Tw Tsim Qauv: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Kev Tshawb Fawb: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Kev Txhawb Siab: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Lub Sij Hawm Ua Hauj Lwm: The project duration is 2 months and is designed in Taipei.
Txheej Txheem Ua Hauj Lwm: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Cov Patent: Copyrights belongs to Sinten Coffee Roastery
Cov Tswv Cuab Pab: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Kev Qhuas Duab: A.S.M.D. Creations