T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo by Binggrae Design Team

T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2024

T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo

by Binggrae Design Team

Client: Binggrae

A' Design Award Tooj Winner in Ntim Khoom Category

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Colors

The Design

About T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo

T'aom yog ib qho tsim khoom siv rau ntim khoom tsim los rau ib lub npe kua txiv hmab txiv ntoo txias uas tsim los ntawm cov khoom tseem ceeb xwb. Lub cim npe siv cov cim lus (quotation marks) los ua tus xim tseem ceeb, thiab cov duab txiv hmab txiv ntoo tshiab tshwm sim rau txhua yam khoom kom muaj ib lub ntsiab lus sib xws thoob plaws. Qhov kev npaj ntim khoom no yog npaj los txo cov khoom pov tseg. Ib txoj hlua npog (strip cap) hloov qhov npog xim yeeb, thiab lub npe ceeb toom kev khaws khoom (eco label) yooj yim nqig tawm thaum raug dej, uas pab cov neeg siv khoom rov siv dua cov khoom ntawd. Cov khoom T'aom muaj xws li lub raj kua txiv hmab txiv ntoo, lub thawv kua txiv hmab txiv ntoo, thiab cov khoom qab zib txias (ice cream) uas muaj qab txiv hmab txiv ntoo.

The Recognition

About the A' Design Award Tooj

T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. T'aom Zaub Ntsuab Kua Txiv Hmab Txiv Ntoo ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae