Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij los ntawm Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Qhov qauv tsim Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij los ntawm Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij

los ntawm Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Tus Neeg Siv: Xilin Gol League Brand Building Promotion Centre

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,335

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158922

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij

Xilin Gol Cheese yog ib qho tsim khoom zais rau ib qhov khoom ncauj qhov cij los ntawm Xilin Gol Grassland. Lub thawv plaub ceg qhib thiab kaw ntawm sab saum toj thiab hauv qab. Lub qhov av sab nraud yog ua los ntawm ntawv thiab yas nrog cov qauv khoob zoo li lub tsev pheeb suab yurt. Cov ntawv tshab meej ntawm sab hauv ntej thiab sab tom qab luam nrog cov duab qhia txog cov tib neeg hauv tsev neeg khoom ncauj qhov cij. Cov qauv thiab cov ntawv ntawm ob sab yog luam siv txoj kev letterpress. Lub thawv sab hauv yog ntawv tsis tshab meej nrog cov duab qhia txog toj roob hauv pes thiab tiaj nrag. Qhov tsim khoom no koom ua ke Mongolian kab lig kev cai nrog kev kos duab niaj hnub.

Qhov Lees Paub

Txog A' Design Award Hlau

Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Xilin Gol Cheese Kev Zais Khoom Ncauj Qhov Cij tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Qhov Loj & Ntim: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Cov Ntsiab Lus: Cheese, Food, Packaging Design, Branding, Products
Thev Naus Laus Zis Tsim Khoom: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Kev Sib Tw Tsim Qauv: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Kev Tshawb Fawb: Interpersonal Design Theory, Anthropomorphic Design
Kev Txhawb Siab: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Lub Sij Hawm Ua Hauj Lwm: The project was completed in Hangzhou, China, on October 10, 2023.
Txheej Txheem Ua Hauj Lwm: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Cov Tswv Cuab Pab: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Kev Qhuas Duab: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.