Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom los ntawm Cansu Dagbagli Ferreira

Qhov qauv tsim Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Cansu Dagbagli Ferreira

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

17,393

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158924

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom

Heti, muab npe los ntawm lo lus Dakota uas txhais tau tias Tsev, muab cov dej haus uas nco txog lub ntsiab lus ntawm lub tsev nrog cov tsw ntuj, ua kev zoo siab rau North America cov nroj tsuag ib txwm muaj. Lub hom lag luam muaj kev cuam tshuam rau zej zog no muab ib feem ntawm cov nyiaj tau los pab cov zej zog haiv neeg. Effortless Wisdom, lub tswv yim tsim hom lag luam, nthuav qhia cov duab kos style haiv neeg thiab cov tsw, nrog kev ntim khoom tau tswv yim los ntawm Dakota kos duab geometric symmetry, qhia txog kev sib npaug thiab sib haum xeeb. Tus qauv tsim sib koom ua ke xim monochrome nrog cov xim tseem ceeb, qhia txog qhov tob ntawm haiv neeg ib txwm muaj kos duab nyob rau hauv cov ntsiab lus niaj hnub no.

Qhov Lees Paub

Txog A' Design Award Tooj

Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Heti Kev Tsim Npe Lag Luam thiab Kev Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Qhov Loj & Ntim: 12 oz can label dimensions are 151 x 195 mm
Cov Ntsiab Lus: native, indigenous, social, infused, drink, illustration
Thev Naus Laus Zis Tsim Khoom: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Kev Sib Tw Tsim Qauv: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Kev Tshawb Fawb: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Kev Txhawb Siab: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Lub Sij Hawm Ua Hauj Lwm: 8 months, 2023-2024, United States and France
Txheej Txheem Ua Hauj Lwm: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery