Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus los ntawm Guangzhou ID Advertising Co.,Ltd

Qhov qauv tsim Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus los ntawm Guangzhou ID Advertising Co.,Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2024

Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus

los ntawm Guangzhou ID Advertising Co.,Ltd

Tus Neeg Siv: Guangzhou ID Advertising Co.,Ltd

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

14,081

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159061

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus

Eastroc Amla Juice yog qhov project tsim hnab thoob rau ib qho kua txiv hmab txiv ntoo haus. Hnab thoob no siv xim ntsuab mos ua qhov tseem ceeb, uas qhia txog xim ntuj tsim los ntawm txiv amla thiab qhia txog qhov khoom haus no pab ntxuav lub qhov ncauj thiab pab kev zom mov. Peb lub dot raug muab tso ua ib txoj kab zoo li lace ncig lub caj hnab thiab saum lub thawv iav, ua kom pom tseeb ntxiv rau saum lub qhov txais khoom. Cov duab txiv amla ua loj thiab tso sib txawv qhov chaw saum daim ntawv qhia khoom kom nqus lub qhov muag thiab qhia tias muaj kua txiv hmab txiv ntoo ntau. Cov kua no raug ntim rau hauv lub raj PET ua kauj puab, thiab luam daim ntawv qhia khoom puv nkaus siv cov rau uas tsis ua phem rau ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Hlau

Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Eastroc Amla Juice Kev Ua Hnab Thoob Rau Khoom Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Qhov Loj & Ntim: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Cov Ntsiab Lus: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Thev Naus Laus Zis Tsim Khoom: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Kev Sib Tw Tsim Qauv: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Kev Tshawb Fawb: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Kev Txhawb Siab: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Lub Sij Hawm Ua Hauj Lwm: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Txheej Txheem Ua Hauj Lwm: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Cov Tswv Cuab Pab: Yilin Lu, Zijun Liu,Jianchao Chen