Green Field Watchmen Lub Ntim Khoom rau Txhuv by Peng Guozhi

Green Field Watchmen Lub Ntim Khoom rau Txhuv by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Green Field Watchmen Lub Ntim Khoom rau Txhuv

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Lub Ntim Khoom rau Txhuv

Qhov kev tsim lub ntim khoom rau cov txhuv ecological no kuj muaj hauv paus los ntawm kev nkag siab tob txog tswv yim lag luam. Nrog rau kev loj hlob sai ntawm Suav teb txoj kev lag luam, cov neeg yuav khoom hauv Suav teb saib qhov kev nyab xeeb thiab qhov qab ntawm cov txhuv ua ntej thaum lawv yuav txhuv. Pab pawg pom tias cov npe khoom txhuv ecological feem ntau tsuas hais txog kev nyab xeeb xwb tsis paub txog tus nqi loj dua ntawm qhov qab, yog li lawv thiaj tis npe rau lub npe khoom hu ua Green Field Watchmen. Pab pawg hais tseeb txog lub tswv yim muag khoom tias cov txhuv ecological qab dua, uas pom tau hauv kev tsim ua cov khoom series no.

The Recognition

About the A' Design Award Nyiaj

Green Field Watchmen Lub Ntim Khoom rau Txhuv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Green Field Watchmen Lub Ntim Khoom rau Txhuv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Green Field Watchmen Lub Ntim Khoom rau Txhuv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi