Lays Dungeons And Dragons Kev Ntim Khoom Noj los ntawm PepsiCo Design and Innovation

Qhov qauv tsim Lays Dungeons And Dragons Kev Ntim Khoom Noj los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Lays Dungeons And Dragons Kev Ntim Khoom Noj

los ntawm PepsiCo Design and Innovation

Tus Neeg Siv: PepsiCo

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

36,019

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159630

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lays Dungeons And Dragons Kev Ntim Khoom Noj

Lays Dungeons and Dragons yog ib qho kev tsim qauv ntim khoom noj uas tau tsim rau ib pawg khoom noj qos yaj ywm kib nyias (potato chips). Lub thawv ntim no tau tso tawm ua ke nrog zaj yeeb yaj kiab Dungeons and Dragons, Honor Among Thieves xyoo 2023, thiab muaj ib pob khoom rau cov neeg nto npe hauv social media nrog thiab. Qhov kev tsim qauv no rub los ntawm lub ntiaj teb fantasy hauv zaj yeeb yaj kiab. Tus cim tseem ceeb ntawm txoj kev tshaj tawm no yog The Potato, ib tug cim uas tshwm hauv zaj yeeb yaj kiab thiab kuj yog ib lub qos yaj ywm tiag tiag. Lub ntsiab lus no txuas zaj dab neeg mus rau cov qos yaj ywm uas cog hauv ntau tshaj 100 lub liaj teb hauv tebchaws Asmeskas thiab Canada uas xa qos yaj ywm los ua cov chips no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Lays Dungeons And Dragons Kev Ntim Khoom Noj yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lays Dungeons And Dragons Kev Ntim Khoom Noj xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lays Dungeons And Dragons Kev Ntim Khoom Noj yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Kev Txhawb Siab: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Nyeem Tsab Xov Xwm

Txhawb Nqa