Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2024

Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus

Pepsi Big Football Event LTO yog ib qho kev tsim lub thawv ntim dej haus rau lub sijhawm txwv uas tau tsim rau ib qho kev sib tw ncaws pob loj uas muaj nyob rau tebchaws Qatar xyoo 2022. Lub thawv ntim qhia cov duab thaij ntawm cov neeg nyiam ncaws pob tiag tiag los ntawm ntau haiv neeg, uas khaws tau txoj kev zoo siab heev thaum lub sijhawm sib tw. Cov paint filters raug siv rau cov duab kom nco txog kev pleev xim rau lub ntsej muag ntawm cov neeg txhawb nqa thiab kom muaj tus yam ntxwv zoo li kev kos duab. Cov key visuals thiab animations uas sib phim kuj siv tib hom lus graphic no. Lub hom phiaj yog txuas lub brand nrog cov neeg nyiam ncaws pob hauv zos thaum lub sijhawm muaj qhov kev tshwm sim no.

The Recognition

About the A' Design Award Nyiaj

Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi Big Football Event LTO Lub Thawv Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release