Qhov qauv tsim Italian Pasta Brand Kev Ntim Pasta los ntawm Olha Takhtarova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Italian Pasta Brand Kev Ntim Pasta

los ntawm Olha Takhtarova

Tus Neeg Siv: SOTB and D

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

24,913

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160328

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Italian Pasta Brand Kev Ntim Pasta

Italian Pasta Brand yog kev tsim qauv ntim thiab lub yeeb koob pom kev rau ntau hom pasta thiab kua kib. Ib qho xim xiav tsaus tob ua lub hauv paus koom ua ke tag nrho cov khoom, thaum cov xim ci quab yam xws li kub liab, coral, ntsuab tsuag, ntsuab thiab xiav sib cais txhua hom pasta ntawm khoom pw. Ib qho xim kub Pantone thiab lub logo raug luam ua duab qhia tus thawj tsim mov (chef) qhia txog txoj kev ua pasta raws li kev cai qub. Cov lus qhia txog kev ua noj thiab cov ntsiab lus txog zaub mov muaj nqis raug luam nyob rau txhua lub thawv, thiab cov ntawv sau meej pab kom nyeem tau sai. Cov khoom siv rov qab siv tau dua raug siv los ua qhov ntim khoom.

Qhov Lees Paub

Txog A' Design Award Tooj

Italian Pasta Brand Kev Ntim Pasta yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Italian Pasta Brand Kev Ntim Pasta xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Italian Pasta Brand Kev Ntim Pasta ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Qhov Loj & Ntim: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Cov Ntsiab Lus: packaging, pasta, Italy, food packaging
Thev Naus Laus Zis Tsim Khoom: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Kev Sib Tw Tsim Qauv: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Kev Tshawb Fawb: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Kev Txhawb Siab: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Lub Sij Hawm Ua Hauj Lwm: Dubai, UAE the project began in September 2022 and ended in March 2023
Txheej Txheem Ua Hauj Lwm: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.