Qhov qauv tsim Kweichow Moutai Sanhua Flying Apsaras Lub Thawv Ntim Cawv Baijiu los ntawm Ying Song Brand Design Shenzhen Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Kweichow Moutai Sanhua Flying Apsaras Lub Thawv Ntim Cawv Baijiu

los ntawm Ying Song Brand Design Shenzhen Co., Ltd

Tus Neeg Siv: Kweichow Moutai Co.,Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

34,280

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160697

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kweichow Moutai Sanhua Flying Apsaras Lub Thawv Ntim Cawv Baijiu

Kweichow Moutai Sanhua Flying Apsaras yog ib qho kev tsim lub thawv ntim rau cov cawv baijiu suav. Qhov kev tsim no siv tus duab Flying Apsaras uas los ntawm cov duab kos ntawm phab ntsa hauv Dunhuang, uas kuj yog ib yam khoom pom nyob rau hauv lub cim lag luam ntawm lub npe. Tus duab no yog siv tes kos raws li tus qauv kos duab phab ntsa suav thaum ub thiab muab tso rau saum ib daim keeb xim daj ci, uas yog ib hom xim uas pom ntau hauv cov duab phab ntsa Dunhuang. Lub thawv qhib tau ntawm sab xis, thiab muaj cov duab huab ob txheej zoo nkauj puag ncig lub raj cawv nyob sab hauv. Lub raj cawv qhib tau ntawm lub hau hlau nyob saum toj. Lub thawv yog ua los ntawm ntawv, thiab lub raj cawv yog ua los ntawm av nplaum ci (ceramic) thiab hlau.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Kweichow Moutai Sanhua Flying Apsaras Lub Thawv Ntim Cawv Baijiu yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Kweichow Moutai Sanhua Flying Apsaras Lub Thawv Ntim Cawv Baijiu xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kweichow Moutai Sanhua Flying Apsaras Lub Thawv Ntim Cawv Baijiu yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Qhov Loj & Ntim: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Cov Ntsiab Lus: Chinese Baijiu packaging, packaging design
Thev Naus Laus Zis Tsim Khoom: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Kev Sib Tw Tsim Qauv: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Kev Tshawb Fawb: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Kev Txhawb Siab: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Lub Sij Hawm Ua Hauj Lwm: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Txheej Txheem Ua Hauj Lwm: The box is opened from the right side, and the bottle is opened from the top metal cap
Cov Tswv Cuab Pab: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Kev Qhuas Duab: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen