Qhov qauv tsim Banquet Chinese Baijiu Lub Thawv Ntim Cawv los ntawm Ying Song Brand Design Shenzhen Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Banquet Chinese Baijiu Lub Thawv Ntim Cawv

los ntawm Ying Song Brand Design Shenzhen Co., Ltd

Tus Neeg Siv: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

34,192

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160778

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Banquet Chinese Baijiu Lub Thawv Ntim Cawv

Banquet yog ib qho kev tsim thawv ntim rau cov cawv baijiu Suav, uas yog ib hom cawv cub. Lub raj mis cawv no yog xuas av nplaum ci (ceramic) los ua thiab nws tus duab yog raws li tej hub paj Suav txheej thaum ub. Cov xim ntsuab xiav zoo li ntuj yog hais txog cov khoom av nplaum Ru kiln ntawm Tiam Song, thiab tus duab yooj yim no ua raws li kev pom kev zoo nkauj ntawm Tiam Song. Lub hau yog xuas hlau sib xyaw (alloy) los ua thiab muaj tus ntawv Suav uas txhais tias rooj noj mov loj nyob hauv nruab nrab. Lub raj mis loj li 87 x 87 x 305 milimev thiab siv tau dua tshiab. Thaum muab lub qhov ncauj tshem tawm thiab muab tig rov qab, lub raj mis siv tau los ua ib lub hub paj, thiab lub hau ho ua tau ib lub hauv paus rau xyab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Banquet Chinese Baijiu Lub Thawv Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Banquet Chinese Baijiu Lub Thawv Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Banquet Chinese Baijiu Lub Thawv Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Qhov Loj & Ntim: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Cov Ntsiab Lus: Chinese Baijiu packaging, packaging design, reused
Thev Naus Laus Zis Tsim Khoom: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Kev Sib Tw Tsim Qauv: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Kev Tshawb Fawb: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Kev Txhawb Siab: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Lub Sij Hawm Ua Hauj Lwm: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Txheej Txheem Ua Hauj Lwm: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Cov Tswv Cuab Pab: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Kev Qhuas Duab: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen