Qhov qauv tsim Extra Melty Upgrade Pob Ntim Mint los ntawm ShinyBay Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.
ToojNtim Khoom· 2024
Extra Melty Upgrade Pob Ntim Mint
los ntawm ShinyBay Design
Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160786Qhov Tsim
Txog Extra Melty Upgrade Pob Ntim Mint
Pab pawg tsim qauv tau ua hauj lwm nyob ib ncig ntawm lub tswv yim ntawm daus yaj, uas qhia txog cov khoom uas pab txo kev ntxhov siab. Lawv raug thov kom khaws cov cim paub txog xws li EXTRA logo thiab tus swoosh, yog li ntawd pab pawg tsim qauv tau hloov tus swoosh mus ua ib txoj kev caij ski los tsim ib qho chaw uas tus cim duab cartoon tuaj yeem lom zem, uas sib haum nrog lub ntsiab lus. Nws pom tseeb tias cov txiv hmab txiv ntoo ua ntau tshaj li qhov qhia txog qhov tsw, tab sis yog ib lub snowboard uas muaj yeeb yuj, uas ua tiav zaj dab neeg. Lub hom phiaj yog tias lub sij hawm noj cov mints coj ib qho kev paub zoo li caij ski rau hauv qhov ncauj thiab nyob rau hauv cov neeg siv khoom lub siab.
Qhov Lees Paub
Txog A' Design Award Tooj
Extra Melty Upgrade Pob Ntim Mint yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Extra Melty Upgrade Pob Ntim Mint xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Extra Melty Upgrade Pob Ntim Mint ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Cov Ntsiab Lus
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Kev Sib Tw Tsim Qauv
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Kev Txhawb Siab
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Lub Sij Hawm Ua Hauj Lwm
- 6 months in Shanghai,China
- Kev Qhuas Duab
- ShinyBay Design
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
