Tree In A Bottle Lub Ntim Roj Lubricant los ntawm Niu Rui and Wang Yubo

Qhov qauv tsim Tree In A Bottle Lub Ntim Roj Lubricant los ntawm Niu Rui and Wang Yubo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2024

Tree In A Bottle Lub Ntim Roj Lubricant

los ntawm Niu Rui and Wang Yubo

Tus Neeg Siv: Mc Brand

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

42,396

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160843

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tree In A Bottle Lub Ntim Roj Lubricant

Pab pawg Mc Brand tau siv cov tswv yim tshiab nrog cov ntawv ntim khoom uas lwj tau tag nrho, ua kom txhua lub thoob lwj tau nyob rau hauv ib puag ncig. Daim ntawv lo ua los ntawm cov ntawv noob, uas tuaj yeem cog tau kom muaj sia tshiab tom qab siv, qhia txog Mc Brand txoj kev cog lus rau kev saib xyuas ib puag ncig. Tus qauv tsim no tau txais kev tshoov siab los ntawm IUCN Daim Ntawv Teev Npe Liab ntawm Hom Tsiaj Raug Hem, uas muaj cov duab emboss qhia txog cov noog toucan los ntawm hav zoov Amazon nyob rau South America, qhia txog qhov tsis muaj zog thiab kev zoo nkauj ntawm cov tsiaj txhu raug phom sij no uas tab tom ntsib cov teeb meem ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Tree In A Bottle Lub Ntim Roj Lubricant yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tree In A Bottle Lub Ntim Roj Lubricant xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tree In A Bottle Lub Ntim Roj Lubricant yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The inception of the“ Tree in a Bottle” signifies a pivotal turning point in the industry. As designers of the product packaging, we have boldly innovated in the outer packaging, adopting fully decomposable materials, allowing each product barrel to return to nature and seamlessly integrate into the Earth's embrace.
Qhov Loj & Ntim: The design dimensions of the packaging bottle body are a height 310.2 ±2mm x width152 ±1.5 mm.
The bottle body features exquisite embossing technology, which not only enhances the visual appeal of the packaging but also improves the texture and uniqueness of the product. The packaging for the bottle body and cap is made from plant-based biodegradable materials, incorporating PMU inorganic biodegradable material technology.
The label paper is degradable seed paper.
Cov Ntsiab Lus: Tree in a Bottle, eco-friendly, sustainable, germinating, packaging
Thev Naus Laus Zis Tsim Khoom: The“ Tree in a Bottle” is encased in a plant-based, biodegradable packaging, incorporating PMU inorganic biodegradable material technology. This innovative approach ensures that the packaging naturally decomposes into fertilizer without the need for any chemical treatment, leaving no impact on the environment.

The label of the “Tree in a Bottle” is crafted from a rather special plant seed paper. Once the user has finished with the product, they can simply place the label directly into the biodegradable packaging barrel or into the soil. The label will naturally decompose, and the seeds within will germinate and grow, embodying the cycle of life and sustainability.
Kev Sib Tw Tsim Qauv: In this project, as the packaging design team, our greatest challenge was not just to create a container that merely looks environmentally friendly, but to pursue a genuine, deep-seated commitment to eco-friendliness. We understood that the essence of the packaging was equally important, for it carries not just a product, but our pledge to the future of our planet. Facing the packaging of a vehicle lubricant, we knew that if the lubricant contained substances harmful to the environment, no matter how eco-friendly the packaging, it would fail to truly honor nature. Our dream of the Tree-in-a-Bottle could not take root in reality, as seeds cannot sprout in a barrel that once held harmful substances.

To uphold this original intention, we engaged in profound dialogue and collaboration with the brand principal, ultimately selecting an eco-friendly, fully synthetic gasoline engine oil. This is not only the first product of the United Co-Creation for Sustainability Plan but also a paragon of excellence in both performance and environmental attributes. It has not only won widespread recognition from users but also meets the stringent standards of API SP and GF-6A. With its advanced low-sulfur formulation, it effectively reduces the formation of sludge and deposits, keeping the engine clean, enhancing fuel efficiency, and reducing exhaust emissions. All of this is to ensure that our Tree-in-a-Bottle packaging is not just a concept but a living embodiment of our environmental ethos, turning every choice into a tender caress for the Earth.
Kev Txhawb Siab: Our design draws inspiration from the IUCN Red List of Threatened Species. We have depicted the Toucans of the South American Amazon rainforest on the barrel using embossing technology, making the beauty and vulnerability of these endangered species palpable. The survival of Toucans is threatened by climate change, and protecting them is tantamount to safeguarding our "lungs of the Earth." Through this design, we hope to raise awareness of the importance of ecological balance and biodiversity
Lub Sij Hawm Ua Hauj Lwm: Our project commenced on October 8th, 2023, and wrapped up exactly two months later on December 8th ,2023. The entire journey unfolded in the vibrant city of Beijing, China.
Txheej Txheem Ua Hauj Lwm: Empty the remaining lubricant oil from the barrel and ensure the inside is clean.
Carefully tear off the seed paper label from the barrel according to the instructions on it.
Gently sprinkle the seeds from the seed paper label onto the soil surface inside the barrel.
Water appropriately and place in a sunny spot as per the instructions on the seed paper packaging.
Over time, the seeds will germinate and grow, eventually forming a potted plant within the barrel.
This design not only reduces the environmental impact of plastic waste but also provides users with a simple and innovative way to transform discarded packaging into a touch of green in their lives. Through this method, users not only participate in environmental actions but also enjoy the pleasure of planting and caring for plants.
Cov Tswv Cuab Pab: Creative Director: NIU RUI
Planning: FANG RUI SEN
Art Design: WANG YU BO